Fitmotivation: Why I Did It?

Tuesday, July 02 2019

Continued from: Fitmotivation: Past to Present

In the spring of 2014, I was intrigued by international Youtube interest, depressed by sinking DVD sales and weary of non-stop travel. And so I headed back to the laboratory to cook up a new business model for Fitmotivation.

Here is what I came up with.

Putting Choreography Videos Online

Technology is changing. Computers are now being built without DVD/CD ports. Everyone is watching movies online with Netflix and Amazon. Rather than fight technology you have to change with the times. Five years ago, I was a dimwit with downloading music and creating playlists. I thought, “Why can’t we just keep using CDs?” Now I am a downloading junkie. I would be embarrassed to tell anyone how many playlists I have on my phone.
And so with DVD technology going buh bye, I felt like I had no choice but to put my choreography videos online. And putting videos online would allow me to provide video access to my international Youtube viewers, which is exciting. I had the option of charging individually for video downloads or creating a subscription site where one price gives you access to several videos. I chose the latter because it was more affordable for a fitness professional to watch SEVERAL DVDs for just one price.

Consider that Fitmotivation DVDs are priced at either $24 or $34 (combo) in the online store. Now, you can watch 4 videos for $14.95 - and print out the notes for all of them. Next month…it will be 7 videos. And yes, you can pay for just ONE month and then cancel your subscription. This was very important to me. I HATE subscriptions because I am always afraid they are going to be sneaky and prevent me from getting out of it. Therefore, I have gone to extraordinary lengths to inform my customers that it is really, really easy to cancel. Your Membership Renewal Date appears at the top of EVERY page on the website. Just go into your settings and hit the big, red cancel button the day before your payment is set to renew and you are out of subscription. I promise! And you can jump back in any time.

Just keep in mind. The videos will keep adding every month. This is going to be a HUGE resource of choreography and education for fitness professionals. The Basic Pro plan will include all newly produced videos going forward. The Premium Pro plan will include all newly produced videos AND full length DVDs from the Fitmotivation store will keep adding into the Premium Pro plan.

Putting Aquatic Fitness CEC Workshops Online

As stated previously, one of my goals with the new website was to put CEC workshops online so that I could make education more accessible to fitness professionals and so I could cut back on travel a bit. I did it! The Aqua Abs Noodle Video is the first in a series called Fitmotivation Academy. (Read the blog – Aqua Abs Noodle) Let’s face it; live workshops are more fun than completing an online course. And so I wanted to create the next best thing to a live workshop. Watching a video and stealing away new moves and good teaching tips is almost as good as going a workshop. Fitmotivation Academy allows you to watch the video, read an educational handout and then take a quiz based on the video and handout. Upon successful completion of the quiz, you will be prompted to print out your CEC form. The Aqua Abs Noodle is good for 2.0 AEA CECs. I plan on offering at least 6 videos/quizzes for the Fitmotivation Academy on a yearly basis.Yes, I will still travel and teach workshops, but now I can make education and CEC opportunities more accessible to everyone.

Creating Pool Workouts For My Students

In 2015, I will celebrate 20 years of fitness. I started as a personal trainer and group fitness instructor when I was 32. At the time, I was working at Nutri-System Weight Loss Centers. Counseling people in weight loss was very rewarding, but I was not a fan of watching many of my clients regain all of their weight. Nutri-System was not including exercise in their diet plan and so I thought, “Why don’t I become a personal trainer and help people lose weight with exercise?” And that is what I did. Filled with passion and idealism, I started my fitness business in 1995.

Twenty years later, I am still filled with passion but I think I have found a better way for people to exercise. Water! Over the years, many of my aqua students have asked me if I had any pool workouts they could take on vacation or do on their own. I kept telling them, “Yeah, yeah…I’ll work on it.”

Once again, I did it! I am very, very excited to launch Fitmotivation’s very first pool workout – Pool Jogging & Tabata. What is a pool workout? It is a workout video without the video. It is vocal cueing set to music. This first pool workout is an athletic adventure that features water jogging and full Tabata rounds of intense aqua exercises. Simply put, this is a muscle fueled, calorie-burning showcase of the power of water. Sadly, there are a lot of naysayers out there who still think water fitness is Granny exercise. I beg your pardon? (Check out the blog posting – Pool Jogging & Tabata Workout) The Pool Jogging & Tabata Audio CD is available in the Fitmotivation Online Store for $18.00. Please note, there is no video that accompanies the CD. However, I will email the workout notes – just as I do with all my DVDs. If you want the visual, you can join the Basic Pro Plan for $14.95 and then watch the full 30-minute video of Pool Jogging & Tabata (And you get to watch the other videos). And if you join the Basic Pro Plan, you can then download the audio file for Pool Jogging & Tabata for just $9.00. Not comfortable with downloading? Join the Premium Pro plan and the Pool Jogging and Tabata download is FREE. Practice downloading the file as much as you want - it is FREE! Remember, you can cancel out of your plan at any time.

In 2015, I am looking very forward to expanding these pool workouts. I plan on offering at least 6 audio pool workouts a year.

And what is the future for Fitmotivation? The future is very exciting – but that is another blog!

Stay tuned for: Fitmotivation: The Future Coming in January 2015!

Author: Mark Grevelding is the founder of Fitmotivation. He is also a training specialist and consultant with the Aquatic Exercise Association’s (AEA). Mark has been active in the fitness industry for 22 years as a group fitness instructor, personal trainer, international presenter and a continuing education provider for AEA, AFAA & ACE.